17 July, 2020
The online world is becoming more competitive day by day, and sustaining your business, it becomes essential to analyze your competitors. If you own an online business, then you know how important it is always to remain a step ahead of competitors.
By spying on the best performing strategies of your competitors, you can frame a better plan for yourself.
For that, you must be required with some analytics and competitor analysis tools. So in this article, we are going to discuss some competitor analysis tools to optimize your strategies and boost your conversions.
Here are some tools that you can use to analyse your competitors online.
Semrush is the all in one SEO, PPC, and competitor analysis tool. If you are looking to break down the best practices of your competitors, then it is a must to use it. You just have to put in the URL of your competitors' website, and you can get all the information that you want, from its bounce rate to all the destination and referring domains.
There are over 30 different marketing tools included in this single tool that you can use according to your needs. You can even create your custom toolkit there.
Now you don't have to hire a detective to spy on your competitors, Spyfu can do that work for you.
Spyfu runs an in-depth analysis of your competitor's organic and paid keywords. Sometimes it happens that you target the same keywords as your competitors in your paid campaign, but those keywords do not perform as good as they did for others. With Spyfu, you can check the keywords that are overlapping with your competitors and pick the right keywords from there.
Buzzsumo is a competitor analysis tool that is used to analyze your competitor's social media engagement. Besides likes and comments, you can also check who shared your competitor's content on social media. With this tool, you can generate content ideas and find which content is performing the best in your industry. With the help of this, you can create compelling content for your website.
Ahrefs is another fantastic SEO and competitor analysis tool. With this tool, you can find all the top-ranking pages of your competitor and keywords on those pages. Ahrefs also provides you to track some specific keywords and check the SERP from time to time. You can also do backlinks audit to grab your competitor's backlinks.
Sprout Social is a social media management tool that provides you with the growth insights of your competitors on social media. All the matrices are all displayed on the dashboard; you don't have to break them down manually. The two most popular tools of Sprout Social are analytics tools for Facebook and Instagram.
If you want to improve your PPC campaign, then iSpionage can help you with that. You can find the best performing PPC keywords of your competitors and their monthly advertising budget. Isn't it great? Apart from this, you can also use this tool for SEO keywords as well.
Feedly is one of the best content aggregator tools. With this tool, you can keep an eye on your competitor's content without visiting their blog post again and again. This way, you can improve your content.
So these are some of the tools that everyone marketer and webmaster should use to analyse the competitors. Apart from this, every tool has different expertise. So in future we will try to bring a definitive guide to each of them. If you like this article then feel free to share it.