03 July, 2020
Guerrilla marketing is a strategy to advertise a company in order to grab unconventional public attention. Actually, it is a very unconventional form of inbound marketing; it raises brand awareness among the audience, without irritating them.
We will start with some basics around it. Where it came from and how it works? What`s the outcome of Guerrilla marketing.
Outdoor Guerrilla Marketing: Outdoor Guerrilla marketing is known as putting temporary artwork on sidewalks & streets of the city OR putting something removable on statues & buildings.
Indoor Guerilla Marketing: It is almost similar to outdoor Guerrilla Marketing, it takes place on indoor interior of stations, shops, airports, university campus, etc.
Event Ambush Guerrilla Marketing: Grabbing audience attention in progress event is known as event ambush guerrilla marketing. We can promote our product or service in a live concert or sporting a game, usually without the permission from event sponsors.
Experiential Guerilla Marketing: The entire above-explained guerrilla Marketing tactics require the public attention.
We know without the context, the whole idea of Guerrilla marketing could be a little bit confusing.