Currently, LinkedIn has over 740 million members and over 55 million enterprises (source: Linkedin.com). The majority of B2B marketers chose LinkedIn over other social media sites. About 86 percent of respondents, as shown by marketing charts, claim to use LinkedIn more frequently than any other social site.
About 94 percent of B2B marketers use LinkedIn to share content, and 79 percent of them utilize it to create leads (source: LinkedIn). These data demonstrate the significance of LinkedIn as a business platform. Businesses need to build interaction on Linkedin in order to be at the forefront of their customers' minds. High involvement also demonstrates that your customers respect and desire to be affiliated with your brand.
LinkedIn is a fantastic tool to utilize whether you want to build your professional profile or widen your personal network. LinkedIn may assist you in building brand recognition and increasing customer traffic if done properly.
Unfortunately, the majority of users are misusing LinkedIn. It is not enough to just copy and paste your most recent blog entries for marketing in order to increase interaction, lead generation, or sales. Here I am mentioning 7 ultimate techniques for boosting engagement on Linkedin:
Optimize your profile for mobile users - Omnicore estimates that mobile users account for 80% of engagement. This demonstrates unequivocally the need for content optimization for mobile users. Use images and movies that display well on mobile apps. Google introduced mobile-first indexing in 2018. Your LinkedIn presence is impacted by this since both your profile and articles may rank in SERPs.
Take your audience behind the scenes with LinkedIn Stories - One of the best and easiest ways to show your brand authenticity is to take your audience behind the scenes. Not only does it help to create an emotional bond with your customers as they feel special, but it also helps to increase brand loyalty and trust. Behind-the-scenes (BTS) content tells more about the brand they love. Whether you want to show your office time, post greetings from your CEO, or introduce your team members, this content shows your business culture, management, staff, and everyday processes.
Update your information - When you've learned a new skill or started a new job, it's simple to forget to update your LinkedIn page. Old knowledge, however, doesn't leave a positive impression
People may believe that you are inactive and not interesting enough to interact with.Additionally, searchers frequently use key criteria. If you don't keep your information current, you risk being excluded from pertinent search results. For instance, someone may type in:
- Job Position
Make sure to regularly add fresh accomplishments, abilities, and job descriptions to your profile.
Turn viewers into followers - Your chances of being followed rather than connected by total strangers who stumble on your LinkedIn profile are higher. This is why it's beneficial to switch your profile's default CTA button from "Connect" to "Follow." Your network may expand more quickly and generate more interaction by changing the button. Additionally, once someone follows you, you may individually contact them and encourage them to connect.
Post niche reports and statistics - It's crucial for the majority of business professionals to stay on top of specialized trends. Users of LinkedIn are so interested in data and studies that demonstrate current market trends. When you put time and effort into preparing a report, it's excellent to get the most out of it so you can share it with your audience and provide your followers with useful information. Additionally, a lot of authors reference reports in their posts, giving you an opportunity to expand your LinkedIn network.
Write a LinkedIn article - The public adores instructional material. LinkedIn users are more likely to engage with your article if you can teach them anything useful. Have any professional insights you would like to share on LinkedIn? Help your LinkedIn friends better comprehend your knowledge by writing a LinkedIn article. This information is useful for all users who wish to impart their expertise, advice, and suggestions to their network since it forms a part of their professional profile.
Get recommended - Recommendations are a type of social evidence since they show that you are a reputable and well-established expert, according to a third party. It's time to start requesting recommendations if your profile doesn't already have any. Request recommendations from colleagues and previous clients. And to make the most of your recommendations, request that they provide particular information about anything you want to draw attention to. Aim for 4-5 recommendations at the very least. Identify influencers or seasoned experts to target. You can remove a bad recommendation or one that doesn't adequately highlight your talents from your profile.